Construction Copywriting for the Built Environment

As a construction copywriter, Sean takes assignments as diverse as the services, products, materials, and technologies clients provide. Some come for compelling brand copy for websites, proposals, and awards. They stay for thought leadership, internal direction, and focused client testimonials. As a construction copywriter, Sean begins with a thoughtful exploration of who, what, how, and why. Interviews engage experts on program objectives, challenges, solutions, and outcomes. Telescopically structured questions make conversations involving multiple perspectives and technical expertise simple. The writing begins with the Golden Idea. Sean’s service is turnkey. He ingests the information from all sources and delivers fully developed, reader-ready writing. 

More than 20 years of experience marketing AEC services

Sean is a nationally recognized construction copywriter and AEC industry insider. Copywriting clients stretch across aspects of architecture, engineering, infrastructure, products, development, and industry product manufacturers and material suppliers. As a result of nearly 25 years of experience, Sean offers specialized knowledge of commercial and residential construction and design that content writers can’t. 

Working with Pepper’s Sr. Leadership, the program involved developing Standard Operating Procedures for dozens of key operational processes to unify the workflow across all future operations. Team interviews of just 30 minutes per topic resulted in confident statements about who is expected to do what, when, where, and why in less than 500 words per process.

Swinerton traces its roots back to 1888, when a Swedish immigrant founded a brick masonry and contracting business to serve the West Coast building boom. Over 100 years later, Swinerton has grown into a 100% employee-owned, $5 billion national construction firm providing industry-leading commercial construction, construction management, design-build, and self-perform services. Construction copywriting services include several winning award submissions.

The Front Range’s premier decorative concrete contractor, Colorado Hardscapes has been leading product innovation, durability, and beauty nationally since the industry’s inception nearly 50 years ago. Operating as an extension of staff, writing assignments included marketing, and public relations services integrated into monthly workflows to routine benefit.

Atlas Molded Products produces Expanded Polystyrene products for commercial construction including insulation in many forms and geofoam blocks. As such, a seven-year track record included developing the brand thesis and website content, project profiles, and dozens of published articles. 

BOOTS Construction Company (BOOTS) is a mid-size General Contractor operating in Colorado since 2001. BOOTS focuses on commercial projects in corporate interiors, medical, retail, restaurant, legal, oil and gas, exterior renovations, structural modifications, and specialized tenant improvements. As an accelerated schedule, tenant improvement specialist, BOOTS fills a unique role in commercial construction. Therefore, working through many years of construction copywriting assignments have included website copy, proposal content, brochures, and marketing materials of many sorts.

Shea Properties Colorado develops legacy assets that provide reoccurring cash flow through high-quality, well-maintained, stabilized properties. As such, Shea Properties delivers premium commercial environments in vibrant office park and transit-oriented settings for clients who want to own, lease, or invest in best-in-class legacy assets. Shea’s diversified real estate portfolio includes 5 million square feet of commercial office, mixed-use, and retail property. Over many years of construction copywriting assignments have included brand thesis, website content, brochure copy and development, project profiles, and feature articles. 

MKM Build Photography is focused on photographic excellence for the construction, architecture, engineering, development, and real estate industries. Based in Denver, Colorado, MKM Build captures both the big picture and elaborate details of commercial construction as it happens and finished architecture for clients nationwide. MKM Build blends nearly 20 years of architectural photography experience with a deep-seated appreciation for the intense complexity of commercial construction and development. Over many years, assignments have ranged from web copywriting and blast emails to contributed articles and brand redevelopment.