Serving all AEC industry interests, Sean writes everything from articles and awards to collateral, proposals, websites, and white papers. Big or small, Sean writes it better, faster, and smarter than you'd ever imagine.
Clear, concise, and compelling – Sean has the chops.
Sean’s AEC industry copywriting clients span architecture, engineering, construction, infrastructure, products, and development. Built environment magazines, including Informed Infrastructure, Building Dialogue, and Learning By Design, assign articles. Technical writing clients include construction managers, architects, and urban planners who need precise writing for specific purposes, such as RFPs, SOPs, and Framework Planning.
Click to open article in Building Dialogue.
Sean is an AEC industry writer with a proven process and a portfolio that is unrivaled.
If you need professional AEC industry copywriting for articles, awards, proposals, brochures, websites, or planning reports, Sean writes like no one else.
e: sean@sokpr.com / p: 303.668.0717
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AEC industry copywriting experience A- Z
Architecture Copywriting
Sean has extensive experience working with architects on marketing and copywriting assignments. Firm profiles, articles, proposals, awards submissions, and corporate communications – Sean provides architectural copywriting as needed or on-going.
Client: D2C Architects
D2C Architects leveraged Sean’s strategic thinking and expertise in writing about design. Sean’s AEC copywriting services included rewriting their firm profile, website, and marketing materials. Marketing services included developing proposals, marketing collateral, and publishing subject matter expert articles.
Article Writer
Sean has authored hundreds of published articles on construction and design. Clients include architects, engineers, contractors, developers, publishers, and editors. Article writing assignments range from 5 to 10 hours, depending on the number of interviews and length.
Client: Bomanite Corporation
The worldwide originator of the decorative concrete industry, Bomanite hired Sean to write dozens of contributed articles to reinforce brand awareness and broaden market reach through national publications. Product profiles, website copywriting, and continued articles helped ownership shine, and vendors reap the rewards.
"Sean's experience and knowledge in the construction industry directly improved our ability to communicate with building and design professionals. Numerous articles have led to opportunities for our customer base. We view our relationship with Sean as a partnership - and as an integral part of our marketing efforts.”
Terry Grimble, Technical Director
Bomanite Corporation
Concepts In Millwork needed copywriting for an important award submission. Sean's process is simple, consistent, and turn-key.
"Sean set clear expectations upfront to get the best results. That made the process flow very smoothly with everyone involved in our company. Sean’s understanding of the construction industry was invaluable as he was able to easily take our input and turn it into a beautifully written award submission that showcases our custom work."
Sherry Lindsay, VP of Sales and Marketing
Concepts in Millwork
Compelling copywriting for construction materials begins with the building science professionals and craftsmen who work with the materials. Sean’s telescoping interview process reveals the technical knowledge and personal passion these people have in their work.
Client: Colorado Hardscapes
Front Range Colorado’s premier decorative concrete contractor, Colorado Hardscapes has been leading product innovation, durability, and beauty nationally since the industry’s inception nearly 50 years ago. Operating as an extension of staff, Sean’s copywriting assignments included website copy, articles, firm profiles, and award submissions.
"Sean has done a great job for us on many occasions. His ability to capture the project details while engaging the audience is tremendous. Thank you Sean for all of your hard work!"
Sean interviewed Swinerton's team, clients, and peers to develop a concise winning award submission.
Editorial Features Writer
Publications trust Sean to cover the details of architecture, engineering, and construction. Sean’s ability to tailor stories to audience-specific interests is paramount to reaching readers where they are. Articles range from 800 to 2,500 words at the publication’s direction.
Client: Building Dialogue
Commercial Development Features
Building Dialogue is the premier commercial development magazine in Denver. Features articles center on high-profile projects and the professionals who put them together. From the intersection of building and business, compelling and informative stories convey the vibrance of metro Denver real estate.
“Sean has a keen understanding of the Front Range construction market. His elevated understanding takes readers behind the scenes while uncovering the most interesting details. His public relations and marketing experience lays the foundation for his ability to tell a great design and construction story."
Kris Stern, Publisher
Building Dialogue
Editorial Series Writer
As a series writer, Sean helps Publishers devise specific topical content streams to profile as a recurring series. Examples include Industry Insights for the Colorado Public Works Journal and Ask A Designer with the ASID for Learning By Design.
Client: Colorado Public Works Journal
Focused on Colorado’s public infrastructure and the firms, suppliers, and associations that provide industry support, CPWJ is recognized for thoughtful, informative news desk content. Sean’s long-running CPWJ editorial series, Industry Insights, connects Coloradans with state infrastructure leaders across all segments of public-private investment.
Long-running editorial series, Industry Insights, explores the people and programs behind Colorado's public works and infrastructure.
Marketing Collateral Copywriting
Architects, engineers, and contractors rely on succinct project sheets, resumes, and topical overviews to convey incredibly complex situations in a few hundred words. Developing collateral is an ongoing effort for recurring clients.
Past Employer: Humphries Poli Architects
Marketing Collateral Copywriting
As the Marketing Manager for the 2008 AIA Western Mountain Region Firm of the Year, Sean elevated this firm’s profile to secure regional acclaim and out-of-state commissions. Sean wrote and developed all marketing collateral.
“Marketing is a measurable win-lose proposition. Consequently, it takes a careful eye and pen to show clients that our team is qualified to bring their program to reality. Sean is a master at clear-headed analysis. He is professional, energetic, and resourceful; all key attributes to a firm whose mission is to expand its capture in a very competitive marketplace.”
Joe Poli, AIA
Principal, Humphries Poli Architects
Sean writes winning project approaches, executive summaries, and cover letters.
Product Promotions
Developing promoted articles takes a certain finesse that isn’t easy to come by. Promotional clients need to know that any reader being marketed to will instinctively stop reading upon suspicion. Sean writes readers to the end of the page and beyond. As such, articles range from 8 to 14 hours of work depending on the number of interviews.
Technology Copywriter
Communicating the technical details of technologies serving the architecture, engineering, and construction industries is not a task for the inexperienced. Sean is a master at technical writing, white papers, case studies, and fact statements with evergreen clarity.
Client: MG.aec
MG.aec was a leading provider of design technology consulting and solutions for the AEC industry. Through many copywriting assignments, Sean supported brand development, case studies, white papers, press releases, thought leadership articles, and segment profiles.
"Time and time again, Sean has proven to be an essential extension of our marketing and communications team as a construction industry copywriter. He has the ability to craft complex technical language and concepts into compelling stories, pitching them to eager audiences with great success."
Jennifer McGregor
MG.aec
Sean develops technical writing for AEC interests organized into reader-ready copy.
Website Copywriter
Website copywriting is an intricate combination of writing for a specific target audience, telling the owner’s story, brand intent, and SEO. Consequently, Sean writes websites that attract attention and, more importantly, retain it. Website writing ranges from 20 to 50 hours, depending on site and message complexity.
Client: DiBara Masonry
DiBara Masonry, a masonry contractor in Southern California, was displeased with the generic copywriting provided by the agency hired to develop a new website. Sean interviewed the owner and executive team to gather the company’s 105-year history before writing legacy copy.
"Working with Sean was a great experience. He helped us completely reimagine and restructure all the copywriting for DiBara Masonry, bringing clarity, professionalism, and a strong brand voice that truly reflects who we are. The process was smooth, insightful, and results-driven."
Matt DiBara, CEO
DiBara Masonry
From an entry-level start to global reach, Sean is the AEC industry writer you have been looking for.
AEC industry writer Sean O’Keefe presents 25 years of experience in architecture, engineering, and construction. From an entry-level start at an engineering firm in 2001, Sean spent 14 years writing proposals to win work. Authoring over 1,000 RFPs for architects, engineers, and contractors, Sean’s submissions were shortlisted 75 percent of the time. Then, Sean orchestrated 800 win-work presentations, securing hundreds of millions in work for employers. Consequently, Sean understands the AEC industry in ways publicists, content writers, and AI never will.
Proposals, brochures, articles, awards, websites, of technical writing, if you need an AEC industry writer – this is it!
Launching his business in 2015, Sean’s specialized knowledge propelled him to immediate success as an AEC industry writer. He has since published hundreds of articles, authored many winning RFPs and award submissions, and wrote dozens of websites, brochures, and blog posts for AEC industry interests of every persuasion.
"Sean has a unique ability to be both technical and lyrical in the same story, seamlessly blending his experience of architecture and building with his ability to find the heart and soul of the subject to craft stories that both entertain and inform our readers. "
William Logan, Publisher
Modern In Denver
Sean writes for compelling articles for magazines and industry with equal ease and conviction.
Whether you are trying to write an article, an award, marketing collateral, a proposal, a website, or a white paper, if you aren’t a writer, it can be miserable. Instead of wasting time, if you need copywriting for construction and design, email Sean. Then, go back to whatever you do for a living.
Click to open article in Informed Infrastructure.
D2C Architects hired Sean for copywriting and strategy. Firm messaging for proposals, website, and organizational interests was followed by contributed articles and awards submissions.
"Sean helped us revamp our marketing image, brand, and approach. Through his creative copywriting efforts and focused delivery, we were able to open new doors and strengthen existing relationships. Sean, without question, can help you position your firm for success."
Eric Combs, Principal
D2C Architects
Bomanite hired Sean to write firm profiles and contributed articles.
Award Copywriting
Whether you are submitting to the AIA, AGC, ABC,IIDA, or the ASLA, professional copywriting for AEC industry awards sets your submission apart. Sean’s interview process gathers key participants in a single conversation and compels supportive commentary from owners and stakeholders. Award submissions average from 10 to 15 hours, depending on submission requirements and the number of interviews.
Client: Concepts in Millwork
Concepts in Millwork engaged Sean to develop an AGC award submission for their work on the U.S. Olympic Museum, including copywriting and photography. Sean interviewed the Concepts in Millwork team as well as the GE Johnson, General Contractor, and Architect-of-Record, AMD, to develop a 360-degree perspective. This project won the top award in its division.
Brochure Copywriting
Firms, organizations, product manufacturers, and other AEC industry interests that wish to communicate with high intent hire Sean to write concise, message-directed copy that resonates with an acute audience. Sean’s precise interviews collect key insights from multiple participants, which he seamlessly blends into reader-ready content. Brochure copywriting averages 20 to 40 hours, depending on word count and the number of interviews required.
Client: Denver South Economic Development Partnership
Framework Copywriting
Seeking a professional AEC industry writer, Denver South Economic Development Partnership asked Sean to rescue a project they had already rewritten several times without success. Hence, Sean’s rewrite involved interviewing key Denver South Board Members and getting constituent buy-in. This Framework to Advance and Preserve the Corridor presents both visionary and practical approaches to controlling circumstances that could erode the quality of life in Denver South.
"Sean has a distinct voice and confidently communicates complex topics. He has an ability to cut through industry jargon or buzzwords to find and amplify what really resonates with his audience. His copywriting is extremely relatable to a broad readership."
Tom Brook, Executive Director
Denver South
Sean provided copywriting and marketing support to commercial concrete contractor Colorado Hardscapes.
Construction Copywriting
Sean has extensive experience writing marketing collateral, articles, proposals, award submissions, and corporate communications with contractors across the country. Sean provides construction copywriting in doses big and small.
Client: Swinterton
Swinerton is one of Colorado’s top General Contractors and Construction Managers. After Sean was assigned several articles by local publications about their projects, they sought his services as an award writer for several AGC submissions.
“After writing several articles about our projects, we hired Sean to write a series of award submissions. Sean organizes various voices into team interviews, making information gathering a breeze. Then, he synthesizes vast technical insight into engaging copy that requires almost no editing. He's not just an exceptional writer; he's an expert in the building industry and a veteran AEC marketer. Sean's service is turn-key and worry-free."
Sarah Hall
Swinerton
Click images to open articles - above and below.
"Sean’s ability to help guide topics relating to the key disciplines of infrastructure has been invaluable to CPWJ. He is a good communicator and is very punctual when submitting content. Sean has a friendly approach when representing us and an easy manner when conducting interviews, which puts people at ease."
Jo Taylor, Publisher
Colorado Public Works Journal
Proposals, awards, website, marketing collateral, articles, and brochures, Sean writes for the AEC industry.
Since 2001, Sean has written over 1,000 RFPs, shortlisting for 75%. Today, Sean writes technical approaches, executive summaries, and cover letters for his client’s most important pursuits. Proposal work averages 20 to 40 hours, depending on requirements, length, number of interviews, and preceding content.
Client: Armand Corporation
Proposal Writing
Sean works with Armand Corporation to craft compelling responses to Construction Management RFPs. After researching the client, the RFP, and interviewing Project Managers, Sean develops reader-ready technical approaches, executive summaries, and cover letters. Ease of process, increased win rate, and reduced PM-level effort in the pursuit process make working with Sean a win-win-win for this MWBE Construction Manager/Program Manager.
“Sean develops precise, responsive, and compelling technical approaches, executive summaries, and cover letters for RFP/RFQ responses. Greatly enhancing our pursuit process, Sean keeps Project Managers doing billable work rather than struggling to write RFPs. Sean’s understanding of Construction Management, Program Management, and the AEC industry in general is a great asset.”
Barbara Armand Kushner, President
Armand Corporation
Client: Learning By Design
Promoted Product Editorial
Learning By Design Magazine attends to a national audience of educators, architects, builders, and product manufacturers whose goods and services improve educational environments. Promotional product articles developed in conjunction with advertisers provide readers with informed, user-driven insights on product innovations.
“I worked with Sean to build a successful program to bring forward the expertise of our advertisers to the readers of our magazine. Sean’s work development process is efficient, straightforward, and yields great results."
Mark Goodman, Publisher
Learning By Design Magazine
Technical Writer
Clients interested in documenting acute technical matters struggle with brevity and clarity. Sean is an expert at identifying specific organizational needs and distilling intense information into digestible bites. Past technical assignments have ranged from 20 to 100 hours.
Client: Pepper Construction
Working with Pepper Construction’s senior leadership, Sean developed Standard Operating Procedures for dozens of key operational processes to unify the workflow across all future operations. Team interviews of just 30 minutes per topic resulted in confident statements about who is expected to do what, when, where, and why. All in less than 500 words.
“We worked with Sean to develop Standard Operating Procedures (SOP) for Pepper Construction of Ohio’s construction processes. After interviewing our teams via bi-weekly Zoom meetings, Sean wrote concise, easy-to-follow procedures for dozens of complex topics that required almost no adjustment on our part. Beneficially, Sean’s experience and guidance made the entire project effective, efficient, and enjoyable.”
Brian Linsink
Pepper Construction
Disatisfied with the copy provided by their website developer, DiBara Masonry hired Sean to write new marketing massaging for all segements.
