Approach to Interviewing and Writing for Industry Publications

As an editorial writer for the built environment, I tell the story of many amazing projects and the people behind them. Writing editorial involves encapsulating technical specifics into compelling, reader-ready writing. Quality editorial informs, inspires, and entertains in equal measure. Consequently, every publication has a distinct market focus and brand ethos that must be imbued in the content. 

From education to infrastructure

This work requires knowledge of the built environment’s many facets, as well as the people reading the articles in each publication. Understanding the audience begins with understanding the readers’ interests, challenges, and commonalities. Then it expands to the publisher’s workflow, capacity, and expectations. Assuring that the writing is informative, factual, and non-biased is a delicate exercise. It involves a combination of experience, intuition, and finesse not easily obtained. Having authored hundreds of features, thought leadership pieces, roundtable conversations, and paid advertorial pieces, I write stories that align with the tone, tempo, and tacit nuances of the subject and situation subliminally. 

and the MEP in between

After Sean is briefed, the interview participants are introduced by the editor. From there, the research, interview, and review coordination are seamless. Once written, factual reviews with participants assure accuracy. Somewhere in-between journalism and marketing, the fundamental thesis of my writing across all forms and functions of the Built Environment is that People Make Projects. My work is turn-key, I accept assignments, coordinate interviews, execute, review, and return to the editor a Reader-ready article, which each then edits, generally in a non-iterative process. 

Editorial writer for the built environment
AEC Writer

Sean O’Keefe Communications and Strategy knows the AEC industry inside and out.

Building Dialogue is the premier commercial real estate development magazine in metro Denver. Also, a stellar client of more than a decade. Features articles, firm profiles, and thought leadership conversations center on high-profile projects and the professionals that put them together. From the intersection of building and business, compelling and informative stories convey the vibrance of metro Denver. 

Concentrating on custom residential and technology, Technology Designer funnels up to one of the home building industry’s largest tradeshows. Features articles profile projects and the people behind them.  Product articles share insight into market innovations. A win-win, this publication deftly informs the industry while increasing tradeshow attendance and sponsorship.

  • Doug Weinstein

    Technology Designer

    “Sean has a keen insight on architectural and building sciences and is a superb author. We’ve had a tremendous working relationship and highly recommend him to those looking for professional writing services.”

Easily mistaken for a Conde Nast product at Whole Foods, Modern In Denver is the coolest, small-scale publication aroundFocused on modern architecture in any form, this publication appreciates energic, vibey writing that connects readers to the now of design with lyrical intent. Morden in Denver makes its mark by concentrating on design with a big D. The publisher puts every effort into sourcing the finest images and premium copy before hand-mixing them in an alchemy of space, place and purpose that looks better on the page than in reality. 

Market-driven Learning By Design attends to a national audience of educators, architects, builders, and product manufacturers whose goods and services improve educational environments. Project features, roundtable conversations, and thought leadership conversations are pragmatically synthesized to get the facts on the table while maintaining brand awareness and non-promotional sensitivity in paid advertorials. The magazine works hard to bring cultivated content to a broad audience by fostering association partnerships, sponsoring awards programs, and hosting education design dialogues through seminars and industry events. 

AEC Writer
  • William Logan

    Modern In Denver

    “Sean has a unique ability to be both technical and lyrical in the same story, seamlessly blending his experience of architecture and building with his ability to find the heart and soul of the subject to craft stories that both entertain and inform our readers.”

AEC Writer

Informed Infrastructure serves a national audience of built environment interests circling the world’s many forms of infrastructure. Insight-driven articles concentrate on high-profile infrastructure stories. Examples include the reinvigoration of the Scottish canals to the realignment of Chicago Transit Authority’s Red and Purple lines. At the center of it all, a genuine desire to understand people, places, and public progress as reflected by advances in infrastructure engineering, construction, and operations.

The Colorado Public Works Journal informs owners and engineering and construction industries about the salient who, what, where, and why of Colorado infrastructure. Industry Insights, a long-running profile of the state’s infrastructure leaders has helped elevate the publication’s content profile. Meanwhile, thoughtful editorials on projects, performance, and possibilities illuminate the best among us. Feature articles concentrate on infrastructure projects and programs that will shape the future of Colorado.

  • Todd Danielson

    Informed Infrastructure

    “Love working with Sean. He writes from his heart and is very thorough. And we’ve heard nothing but good things from those he interviewed and worked with outside our organization.”

Assignments include thoughtful, informative editorial and dynamic, engaging round table conversation with industry leaders, and compelling, client-sponsored content with third-party subject matter experts. from education to infrastructure and the MEP in between, Sean knows the AEC industry inside and out. For more than a decade Sean has filled assignments for dozens of publishers without a single missed deadline.

If you need editorial writer for the built environment, you will not find a more qualified resource than Sean O’Keefe Communication and Strategy.

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AEC Writer